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10 Nov '14

New Products Coming Soon

Last week Paul and I set off on a LoD road trip to Mitton Hall Hotel in Whalley, on the banks of the Ribble (near to Blackburn) as guests of Guide Fly Fishing.

We had the opportunity to see the complete range of products that they supply from Sage, Rio, Vision, Reddington and C&F, and to meet the representatives from each company who talked us through the whole of the current range.

There are, as ever, many new developments and some additions to the ranges, and inevitably a few of the products drop out of the range to make way for new improved versions.  Over the next week or two Paul will be flicking through the glossy brochures trying to decide what we really ought to offer to you, and I will be entering the shiny new rods, reels, and trick bits of clothing and tackle on to the website for you to browse (and buy).  Paul will be featuring a few of the products in particular for short reviews which will be publicised further on Facebook and Twitter.

Keep tuned in!

30 Jul '14


Bit by bit we are making progress towards getting the online shop live.  The Crystal River fly range is on the product database, and that is the largest single product group that we have.  It covers flies for trout, salmon, sea-trout, salt-water (warm and cold) and freshwater predator flies: now all we need is the photographs to go with the product descriptions.  This will take a while so we are going to go head down, no going out, no having fun for a few days while we crack this key job.  It's a dirty job (or at least time consuming and probably a bit dull) but we have got to do it, and I hope that you like the results.  At present we have a full description for some of the range, and over the coming months we will be adding descriptions for the remainder as and when we have time: we hope that they are of use and interest to you.
17 Jul '14

How Time Flies

How time flies!

I have suddenly realised that I have neglected the blog for a month.  That will serve as a useful lesson that we must keep adding news to the blog to keep all our friends and customers up to date as to what we are up to.  And we are up to plenty.

Work on the website continues.  What we initially thought could be a fairly quick process revealed itself to be more involved and drawn out than anticipated, but is coming together more easily than anticipated.  I don't expect that we will rule the world over night, but I really feel that we will make a success of this venture now.  There have been a few days of doubt and anguish, but the thing that we have invested most is time, time looking into how to get this as right as we can at the launch.  We hope we are close, but as has been mentioned before, this will be a work in progress, and there will be developments, tweaks and improvements as we go. 

Apart from putting the online shop together Paul has been busy instructing, guiding and fishing mostly locally on Draycote, and is shortly heading north to the Deveron with a group from our associated company, Heart of England Fly Fishing School.  Conditions have been difficult on the Deveron (and on many of the rivers in Scotland) this year, and it is unlikely to improve next week, but if your line isn't in the water and all that!  Paul will be at the CLA Game Fair on Saturday visiting friends and contacts in the fishing and tying world.  Be sure to keep a look out for the Heart Of England Fly Fishing School Facebook page and twitter feed (@HoEFFS), and instagram (HOEFFS) page for news of the leviathan salmon that Paul and the team dredge from the depths of the Deveron!

17 Jun '14

What a day!

Posted by Bruce Crawford in Dunchurch, flyfishing, flytying, Lyttles, online, shopping
We have had a pretty busy and intense day at Lyttles HQ in Dunchurch.  We closed the shop for the day and for anyone hoping to visit us today we apologise profusely, but it was really necessary, and very productive.  We try not to close too often, and to use the opportunity to conduct staff training and business development so that when we do open again we are better than before.  Today's staff training was around the subject of our new online shopping package which we think we are getting closer to launching.  There are a lot of aspects to consider, and while it can be an on-going and live project that develops as we go there several aspects that we want to get right from the beginning: it was those that we were working on today.  In particular we want to know that we are handling the orders correctly, and hope that we have anticipated all the conceivable combinations of circumstances that may arise when we receive an order and process it.  We know from our own experiences of online shopping that there is nothing more frustrating than placing an order and then waiting and waiting, and then having to pick up the phone to find out where the order (and the money) has gone.  I think we have got all that weighed off and squared away.  Now I have just got make the website look nice and neat, and easily understandable and navigable.  There is nothing worse when you are online shopping...  You know what I mean!
10 Jun '14

Every day is a learning day

Posted by Bruce Crawford in FireFly, flyfishing, flytying, Lyttles, shopping
And that isn't all together a bad thing!

As work continues towards launching the new Lyttles of Dunchurch online shopping enterprise I keep learning new features and actions of the shopify website.  Steadily I am learning how to make it do what I want it to do, or at least to I am learning it's language, and getting the result that I want, and most importantly, remembering how to do the same things again.  I am making lots of mistakes, although as time goes by I am making fewer, and not repeating them quite so often.  It is quite a satisfying feeling, and we are all getting a bit more excited as we get towards a point where we can go live with the whole venture.