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17 Jul '14

How Time Flies

How time flies!

I have suddenly realised that I have neglected the blog for a month.  That will serve as a useful lesson that we must keep adding news to the blog to keep all our friends and customers up to date as to what we are up to.  And we are up to plenty.

Work on the website continues.  What we initially thought could be a fairly quick process revealed itself to be more involved and drawn out than anticipated, but is coming together more easily than anticipated.  I don't expect that we will rule the world over night, but I really feel that we will make a success of this venture now.  There have been a few days of doubt and anguish, but the thing that we have invested most is time, time looking into how to get this as right as we can at the launch.  We hope we are close, but as has been mentioned before, this will be a work in progress, and there will be developments, tweaks and improvements as we go. 

Apart from putting the online shop together Paul has been busy instructing, guiding and fishing mostly locally on Draycote, and is shortly heading north to the Deveron with a group from our associated company, Heart of England Fly Fishing School.  Conditions have been difficult on the Deveron (and on many of the rivers in Scotland) this year, and it is unlikely to improve next week, but if your line isn't in the water and all that!  Paul will be at the CLA Game Fair on Saturday visiting friends and contacts in the fishing and tying world.  Be sure to keep a look out for the Heart Of England Fly Fishing School Facebook page and twitter feed (@HoEFFS), and instagram (HOEFFS) page for news of the leviathan salmon that Paul and the team dredge from the depths of the Deveron!