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29 Dec '14

CHRISTMAS AND NEW YEAR 2014-15 - Opening Hours

Posted by Paul Vernon in C&F, Dunchurch, Fly Tying, flyfishing, Grayling, Heart of England Fly Fishing School, HoEFFS, Lyttles, Reddington, Rio, Sage, salmon, salmon fishing, Trout, Vision

Please note that the Store in Dunchurch will be closed from 13:00hrs on Wednesday 24th December 2014 re-opening at 10:00hrs on Tuesday 6th January 2015.

On-Line purchases via our website www.lyttlesofdunchurch.co.uk are still available, if in stock, and will be shipped normally whilst allowing for Royal Mail and Parcel Force services over the holiday period.  

30 Jul '14

Progress

Posted by Bruce Crawford in Crystal River, flyfishing, Heart of England, Heart of England Fly Fishing School, HoEFFS, Lyttles, online, salmon, shopping, website
Bit by bit we are making progress towards getting the online shop live.  The Crystal River fly range is on the product database, and that is the largest single product group that we have.  It covers flies for trout, salmon, sea-trout, salt-water (warm and cold) and freshwater predator flies: now all we need is the photographs to go with the product descriptions.  This will take a while so we are going to go head down, no going out, no having fun for a few days while we crack this key job.  It's a dirty job (or at least time consuming and probably a bit dull) but we have got to do it, and I hope that you like the results.  At present we have a full description for some of the range, and over the coming months we will be adding descriptions for the remainder as and when we have time: we hope that they are of use and interest to you.
17 Jul '14

How Time Flies

Posted by Bruce Crawford in CLA, Deveron, Draycote, Dunchurch, flyfishing, flytying, Game Fair, Heart of England, Heart of England Fly Fishing School, HoEFFS, salmon, shopify, shopping, trout, website

How time flies!

I have suddenly realised that I have neglected the blog for a month.  That will serve as a useful lesson that we must keep adding news to the blog to keep all our friends and customers up to date as to what we are up to.  And we are up to plenty.

Work on the website continues.  What we initially thought could be a fairly quick process revealed itself to be more involved and drawn out than anticipated, but is coming together more easily than anticipated.  I don't expect that we will rule the world over night, but I really feel that we will make a success of this venture now.  There have been a few days of doubt and anguish, but the thing that we have invested most is time, time looking into how to get this as right as we can at the launch.  We hope we are close, but as has been mentioned before, this will be a work in progress, and there will be developments, tweaks and improvements as we go. 

Apart from putting the online shop together Paul has been busy instructing, guiding and fishing mostly locally on Draycote, and is shortly heading north to the Deveron with a group from our associated company, Heart of England Fly Fishing School.  Conditions have been difficult on the Deveron (and on many of the rivers in Scotland) this year, and it is unlikely to improve next week, but if your line isn't in the water and all that!  Paul will be at the CLA Game Fair on Saturday visiting friends and contacts in the fishing and tying world.  Be sure to keep a look out for the Heart Of England Fly Fishing School Facebook page and twitter feed (@HoEFFS), and instagram (HOEFFS) page for news of the leviathan salmon that Paul and the team dredge from the depths of the Deveron!