1

Your cart is empty.

Time to check your tackle. We can offer you advice on the best replacements for your use.

24 Sep '14

Deveron Trip opens its account.......

Posted by Paul Vernon in Deveron, flyfishing, Heart of England Fly Fishing School, HoEFFS, salmon fishing

Morning All - Just to let you know Frank Moors party on the Deveron opened it fish account yesterday with a fine 9lb+ autumn cock salmon. Jed Higgs hooked the fish in a steady glide on a yellow silver Ally's shrimp. The fish as you can see was in excellent condition in its magnificent autumn colours and was returned in super fit condition - with me getting wet in the process......

I will be adding some images to our Facebook and Twitter pages later today.

Back to work now.......

20 Sep '14

Another exciting week....

Posted by Paul Vernon in Crystal River, Deveron, Heart of England Fly Fishing School, HoEFFS, shiel

Just to let you all know.... Whilst Bruce has been sorting out the Bargain Basket items I have been behind the camera getting more images of flies sorted for Crystal River. These will start to appear next week in between teaching on the River Deveron with our good Buddy Frank Moors and then hosting a HoEFFS trip on the River Shiel. I plan to put out lots of images and hopefully fishee updates during the next couple of weeks so keep watching our Facebook, Twitter and Instagram feeds for more news. 

Busy times to say the least...... and whilst all this is going on Judith will be in charge back at the Store ready to help with your inquiries and orders.

Off to pack a bag and polish a few fly lines.........

02 Sep '14

Landmark Day

Posted by Bruce Crawford in Dunchurch, Heart of England Fly Fishing School, HoEFFS, Lyttles, online, website
We reached a landmark today, and we all feel quite pleased with ourselves.  The land mark is that we changed the domain name on our new website, and removed the password so it is there for all the world to see (and, we hope, shop from).  There has been a lot of work, and there is still plenty to do, but we feel that we have enough stock on to go live.  Of course, this the work doesn't stop here.  There will be a lot of back end work to keep the site fresh, and current, and of course we will be frantically picking and packing your orders, and getting them in the post for you.  We welcome any suggestions or comments (please send them by e-mail) and of course we look forward to your custom.  We will work hard to keep you up to date with what is going on in Dunchurch, both at Lyttles and with our associated company, Heart of England Fly Fishing School: it's not long until we kick off the winter fly-tying classes again.   Please subscribe to the blog via the RSS feed or keep checking in to see what's news and what's new, and of course look at our Facebook pages and twitter feeds if you can.
30 Jul '14

Progress

Posted by Bruce Crawford in Crystal River, flyfishing, Heart of England, Heart of England Fly Fishing School, HoEFFS, Lyttles, online, salmon, shopping, website
Bit by bit we are making progress towards getting the online shop live.  The Crystal River fly range is on the product database, and that is the largest single product group that we have.  It covers flies for trout, salmon, sea-trout, salt-water (warm and cold) and freshwater predator flies: now all we need is the photographs to go with the product descriptions.  This will take a while so we are going to go head down, no going out, no having fun for a few days while we crack this key job.  It's a dirty job (or at least time consuming and probably a bit dull) but we have got to do it, and I hope that you like the results.  At present we have a full description for some of the range, and over the coming months we will be adding descriptions for the remainder as and when we have time: we hope that they are of use and interest to you.
17 Jul '14

How Time Flies

Posted by Bruce Crawford in CLA, Deveron, Draycote, Dunchurch, flyfishing, flytying, Game Fair, Heart of England, Heart of England Fly Fishing School, HoEFFS, salmon, shopify, shopping, trout, website

How time flies!

I have suddenly realised that I have neglected the blog for a month.  That will serve as a useful lesson that we must keep adding news to the blog to keep all our friends and customers up to date as to what we are up to.  And we are up to plenty.

Work on the website continues.  What we initially thought could be a fairly quick process revealed itself to be more involved and drawn out than anticipated, but is coming together more easily than anticipated.  I don't expect that we will rule the world over night, but I really feel that we will make a success of this venture now.  There have been a few days of doubt and anguish, but the thing that we have invested most is time, time looking into how to get this as right as we can at the launch.  We hope we are close, but as has been mentioned before, this will be a work in progress, and there will be developments, tweaks and improvements as we go. 

Apart from putting the online shop together Paul has been busy instructing, guiding and fishing mostly locally on Draycote, and is shortly heading north to the Deveron with a group from our associated company, Heart of England Fly Fishing School.  Conditions have been difficult on the Deveron (and on many of the rivers in Scotland) this year, and it is unlikely to improve next week, but if your line isn't in the water and all that!  Paul will be at the CLA Game Fair on Saturday visiting friends and contacts in the fishing and tying world.  Be sure to keep a look out for the Heart Of England Fly Fishing School Facebook page and twitter feed (@HoEFFS), and instagram (HOEFFS) page for news of the leviathan salmon that Paul and the team dredge from the depths of the Deveron!